Aug 15th, 2018

Dubai-based VAD SPECTRAMI sets up Turkey based Operations

Part of plan to grow to $100million in the next three years

Dubai: Building on the plan to achieve $100 million, SPECTRAMI, a leading value-added distributor across EMEA for IT security, data center Infrastructure, niche technologies and data communication networks, has setup an extended base of operations in Turkey.

With this addition, SPECTRAMI is surely but steadily moving towards the vision set by the CEO, Anand Choudha, in which he aims to bring SPECTRAMI among the top Value-Added Distributors in the security arena and niche technologies. This step is taken in line with their expansion plan to cover the EMEA market and comes closely on the heels of their expansion into Germany, and the UK.

The company is already working to on-board new vendor partners that will provide the momentum towards this target to achieve 80% growth in 2018. Leading their operations in Turkey is Gokhan Bas, Territory Manager. He has a great track record of experience in IT and Cyber Security product sales with a demonstrated history of working in the information technology and services industry. Skilled in business planning, IT security solution selling, sales, team building, and management, he is also a strong professional graduated from Istanbul Business School.

"Turkey, like most developed countries, is forming a cybersecurity strategy in the following key areas: operations and cybercriminal cyber security; cybercrime; intelligence activities and cyber-espionage; crisis management; management of Internet and CyberTipline. Cyber awareness in Turkey has also increased dramatically in the past 10 years. SPECTRAMI will help organizations plan and execute an integrated cyber approach to harness the power of information networks to enhance business operations, increase mission performance, and improve customer support, without compromising security or privacy."

"Turkey has also historically been the crossroads for all trade between Asia and Europe. While those borders are only symbolic in today´s day and age, Turkey as a market is evolving quite steadily. It also provides us the opportunity to service the Eastern Europe region which is seeing significant development as well" said Choudha.
SPECTRAMI GmbH (formerly Network Performance Channel GmbH) is a leading global value added distributor specialized in networking solutions. Our business is focused on supplying monitoring access, 24/7 network analyzing and monitoring, load balancing, performance measuring, network optimization and security solutions from world-leading manufacturer's. Through our valuable international channel partners, including VARs, OEMs, vendors, system integrators, ISPs we deliver easy-to-use turnkey solutions to Europe, Middle East and parts of Asia. With the provided modern solutions we enable our customers to improve their network performance, efficiency and availability. Our company's philosophy is also to provide a first-class full-service package of multilingual customer, pre-sales, marketing, training and technical support in conjunction with professional import/export and logistics services. Due to the close relationship to the manufacturers and with an experience of more than 20 years in the IT-business, SPECTRAMI GmbH is the perfect partner to improve your modern IT architecture. SPECTRAMI GmbH is owned by SPECTRAMI DMCC based in Dubai, UAE.
Press Contact:
Michael Tunk
Operations & Marketing Manager

Martin-Behaim-Str. 22
63263 Neu-Isenburg

Phone: +49 6102 7487 250



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       Dubai, UAE

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+971 4 4357216

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